Squid Game Shines At Global Entertainment Awards Regional Winners

EXCLUSIVE: The marketing and promotion teams behind a raft of major movies, series and games are getting their moment in the spotlight with the announcement of the regional winners of the Global Entertainment Awards. The awards span Cinema, Television, Games and Streaming. Deadline is the first with the winner highlights from each category.

Work on some of the SVOD’s recent juggernaut titles were recognized. Season 3 of Netflix’s Squid Game featured multiple times, taking, among others, the award for Best Motion Poster (Asia) with RAVE Collective the winning agency. Trailer Park Group took Best AV Campaign (Europe) for Disney+ show A Thousand Blows, which also registered several other wins (see link to full list).

In Cinema, the Best Digital Out Of Home went to Blacklist for its work on Tron: Ares. Best Motion Poster (Europe) was won by RAVE Collective for work on Avatar: Fire and Ash. Ever-popular kids series Bluey featured in the roster of winners in Television, with BBC Studios Creative landing Best 360 Campaign (Europe). Other TV highlights included a win for a Friends social media spot (North America), with Warner Bros. Discovery taking the prize.

The GEAs are judged by a 450-strong panel of international experts. The regional winners, as well as nominees and commended entries, are in the pot for the judging in the GEA’s Global Awards, which are announced at a ceremony in Marbella, Spain, in early March. Deadline is the GEA’s media partner and will have footage from the awards.

Tim Cole, CEO of the Global Entertainment Awards, said: “The work submitted in 2026 demonstrates just how rapidly the industry continues to evolve. The creativity, strategic precision and technological ambition we’ve seen this year is exceptional. These Awards exist to champion the talent behind the campaigns that define how audiences discover and connect with entertainment.”

Check out selected highlights from the winners lists across the four main categories. And also check the full roster of winners across Cinema, Games and Streaming categories on the GEA’s website.

STREAMING: WINNER HIGHLIGHTS

Best AV Campaign Europe: A Thousand Blows (Trailer Park Group)

Best AV Campaign Asia Pacific: Playing Gracie Darling (Paramount+ Australia)

Best AV Spot Europe: Black Doves, Christmas TV (Make it Social)

Best Long Form Behind the Scenes Europe: The Making of Adolescence (Once Upon A Time)

Best Motion Poster Asia: Squid Game S3: Motion Poster, “The Drag” (RAVE Collective)

Best Teaser Europe: Where the Sun Always Shines (SkyShowtime)

Best Teaser Asia: Squid Game S3: Teaser, “Goodbye Squid Game” (RAVE Collective)

Best Trailer Asia: Squid Game S3: Trailer, “Faith” (RAVE Collective)

Best Trailer Asia Pacific: Paramount+ Stream On! (Paramount+ Australia)

Best Trailer Europe: Voice (Trailer Park Group)

CINEMA: WINNER HIGHLIGHTS

Best Key Art Asia: A Useful Ghost (Fable)

Best Key Art Europe: GIANT (Once Upon A Time)

Best Key Art North America: Lurker (MUBI)

Best Motion Poster Asia Pacific: IF/WHEN (barlow.agency)

Best Motion Poster Europe: Avatar: Fire and Ash (RAVE Collective)

Best OOH / Outdoor Advertising North America: A Minecraft Movie (TEA)

Best DOOH Europe: Tron: Ares – Piccadilly Lights Digital Activation (Blacklist)

Best DOOH North America: Now You See Me: Now You Don’t (Addison Interactive)

TELEVISION: WINNER HIGHLIGHTS

Best 360 Campaign Europe: Walking with Dinosaurs (BBC Studios Creative)

Best Integrated Partnership Europe: Dance with Bluey (BBC Studios Creative)

Best Social Media Campaign North America: Robin Hood S1 (RAVE Collective)

Best Social Media Spot North America: Friends: 30 Years in 30 Seconds (Warner Bros. Discovery)

Best Social Media Spot Europe: Out of My Depth – Amadeus ft. Arthur Hill (Window Zebra Media)

Best AV Spot Europe: Zootropolis 2 30″ “Christmas is Zoo” (Create Advertising)

GAMES: WINNER HIGHLIGHTS

Best Activations North America: Silent Hill f and Little Tokyo – A Taste of Ebisugaoka Activation (Liquid Advertising)

Best Fan Engagement Europe: Wargaming – Play Big (Playsense)

Best Viral Campaign Europe: Split Fiction Friend Edition Trailer (Artistry Film)

Best Experiential Marketing North America: Call Of Duty: NEXT 2025 (OS Studios)