EXCLUSIVE, UPDATED FEBRUARY 25, 2026: Greenwich Entertainment has locked in a release date for Magic Hour, the SXSW drama co-written, directed by and starring Katie Aselton, which they acquired last summer.
The film will open on May 15 with an exclusive run at the IFC Center in New York, followed by an exclusive run in Los Angeles at Landmark Nuart Theatre beginning May 22. A nationwide expansion will follow.
Also starring Daveed Diggs, Magic Hour follows Erin (Aselton) and Charlie (Diggs) as they escape to the desert to navigate an unexpected and challenging new phase of their relationship. The rendezvous shows they couldn’t be further apart, revealing an even more striking turn in their marriage.
Read more about the project below.
PREVIOUSLY, JUNE 23, 2025: Greenwich Entertainment has acquired North American rights to Magic Hour, a new indie drama co-written, directed by and starring Katie Aselton, on the heels of its SXSW premiere, slating the film for release in theaters next year.
Starring Aselton, Daveed Diggs, and Brad Garrett, the film follows Erin (Aselton) and Charlie (Diggs) as they escape to the desert to navigate an unexpected and challenging new phase of their relationship. However, the rendezvous shows they couldn’t be further apart, revealing an even more striking turn in their marriage.
Written by Aselton and her husband and frequent collaborator Mark Duplass, the film hails from the latter’s Duplass Brothers Productions. Emily A. Neumann produced, with Mark Duplass, Jay Duplass, and Mel Eslyn exec producing for Duplass Brothers Productions. We were first to report on the project in April 2024.
“I’m thrilled to be partnering with Greenwich,” said Aselton in a statement to Deadline. “Their collaborative spirit, love of the movie, and enthusiasm for a theatrical release is a dream for any filmmaker.”
Aselton is a multi-hyphenate with directing credits including The Freebie (2010), Black Rock (2012) and most recently, Mack & Rita (2022) and acting credits that span both TV and film. On TV, she starred in FX’s Legion and Apple TV+’s The Morning Show; and on the big screen, in Old Dads (2023), The Unholy (2021), Bombshell (2019) and the John Lithgow and Blythe Danner feature The Tomorrow Man.
Other recent acquisitions for Greenwich Entertainment include a pair of Sundance dramas — Cole Webley’s Omaha, starring John Magaro, and Love, Brooklyn, produced by and starring André Holland — as well as the documentary Angelheaded Hipster on Marc Bolan and the band T. Rex.
Andy Bohn negotiated the deal for Greenwich, with CAA Media Finance repping the filmmakers.
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