The film opens in Japan on March 13 and China on March 20 – two major markets that have yet to be factored into a global cume that already makes “Marty Supreme” the biggest domestic and international release in A24’s history. The studio is currently back on 800-plus screens in the U.S. this weekend.
Chalamet’s unconventional campaign – built around star power, viral social media, and streetwear culture – has drawn younger audiences to a 1950s period piece about an aspiring table tennis player, confounding industry narratives that suggest Gen Z and millennial moviegoers are reluctant to turn out for original, non-franchise films.
The actor has extended that playbook internationally, with activations…
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