Every Celebrity Has a Perfume Brand… But Who Did It Best?
Commentary script:
Each artist tries to come up with the best marketing idea for their perfume brand. Kylie Jenner perfume bottle was designed as a sculpture of her hugging Kendall Jenner. Many people said she did this so the bottle would hold less perfume. Billie Eilish did the opposite, she released a full-sized bottle that you can refill, so you don’t have to buy a new one every time. But Selena Gomez’s strategy was different. She used scratch-and-sniff billboards so people could smell the fragrance, gain trust, and order it right away by scanning the barcode.
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