Radial Entertainment Adds Parrot Analytics as Enterprise Analytics Partner

Parrot Analytics and Radial Entertainment have formed a multi-year enterprise partnership that will put Parrot’s audience demand analytics to use to inform Radial’s programming, content valuation and growth strategy the companies announced on Monday.

The agreement “adds Parrot Analytics to the objective measurement layer across Radial’s operations, enabling the company to price catalogs with confidence, optimize distribution strategies, and expand internationally with greater precision,” according to the official release.

Radial was formed via Oaktree Capital, through the combination of Shout! Studios and FilmRise, and is described as “a purpose‑built independent distributor for the streaming era.” With a library of more than 70,000 movies and TV episodes (including…

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