After previously declaring YouTube as the “new king of all media,” MoffettNathanson says the Google-owned video platform is now the world’s largest media company.
On Monday, the firm put out a new analysis noting that YouTube’s $62 billion in revenue during parent company Alphabet’s fourth quarter slightly exceeded Disney’s media revenues of $60.9 billion. That figure excludes Disney’s experiences division.
It now estimates that the Google-owned video platform is worth between $500 billion and $560 billion, based on a multiple of 8 to 9 times the company’s 2025 revenue.
“Over the next few years, unlike almost any other asset we cover, we strongly believe that YouTube will be a major…
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