Brand Integration Power Players: 25 Trailblazers Changing the Face of Marketing in Hollywood

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When brand partnerships in shows and movies are expertly done, they take a project to the next level.

TheWrap’s first-ever Brand Integration Power Players List celebrates the marketing gurus, industry veterans and remarkable teams behind some of the most eye-catching and jaw-dropping campaigns in 2025 and early 2026.

From the array of sponsorships in “F1” that made the movie feel like you were watching a real Formula 1 race to A24’s “Marty Supreme” hoodie and Netflix’s glass-bottled Gatorade for “Stranger Things 5,” these are the leaders and teams in the film, television and content creation industries that went above and beyond.

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