After asking people to sing at the Super Bowl, cryptocurrency trading platform Coinbase will urge them to break all the rules during the Oscars.
A new and visually striking spot that will air during ABC’s Oscars telecast on Sunday, March 15, urges viewers to stop acting as if they are a non-player character in a video game, one that can’t take any agency and must move along according to predetermined codes and scripts. The company hopes viewers will want to break free of established systems — including financial ones — and take more control as new products roll out across the rest of the year.
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