Coinbase Oscars Commercial Urges Viewers to Break From Life’s Game

After asking people to sing at the Super Bowl, cryptocurrency trading platform Coinbase will urge them to break all the rules during the Oscars.

A new and visually striking spot that will air during ABC’s Oscars telecast on Sunday, March 15, urges viewers to stop acting as if they are a non-player character in a video game, one that can’t take any agency and must move along according to predetermined codes and scripts. The company hopes viewers will want to break free of established systems — including financial ones — and take more control as new products roll out across the rest of the year.