“When we launched FilMart in 1997, we identified a critical gap in the global film trade infrastructure,” says Candas Yeung, associate director of service promotion at the Hong Kong Trade Development Council (Hktdc), the event organizer. “While Hong Kong was already celebrated as the ‘Hollywood of the East,’ the industry lacked a centralized, home-ground business platform in Asia. FilMart was designed to be that bridge — providing a familiar, efficient environment where international distributors could connect with Chinese mainland studios and Asian producers.
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