The first panel, moderated by Variety‘s co-editor-in-chief and co-president Ramin Setoodeh, focused on new technologies and featured Blumhouse’s chief marketing officer Karen Barragan, Mattel’s chief design and innovation officer Chris Down, Adobe’s vice president of generative AI new business ventures Hannah Elsakr, Fox Entertainment’s president of marketing Daren Schillace and the NFL’s senior vice president of social and influencer marketing Ian Trombetta.
Barragan explained that as YouTube grows in cultural dominance, it has helped train a new generation of film directors. “Before, legacy media was a gateholder to who could make a movie. Now you look at someone like Markiplier who made his own movie, self-distributed and still got into 3,000 AMC theaters,” she said. “We…
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