TikTok to let US creators sell personalized videos in-app through its new Cameo partnership

TikTok has partnered with personalized video platform Cameo to allow creators in the US offer personalized video messages directly within the TikTok app.

The integration allows TikTok creators to sign up for Cameo without leaving the platform and add customized call-to-action buttons to their TikTok content, through which fans can request customized videos.

Cameo is a platform where fans pay to receive short, personalized video messages recorded by actors, celebrities, athletes, comedians and creators, among others. Fans can request videos for at least $25, according to Cameo’s website.

Creators who are already on Cameo will have a new channel for fan requests, TikTok said Tuesday (March 31). TikTok users can also search for “Cameo” within the app to browse available creators.

TikTok says the integration streamlines the process for fans requesting Cameo videos.

“The new Cameo integration brings highly personalized experiences directly into TikTok, giving creators another way to connect one-on-one with their communities and monetize their content.”

Franklin Ramirez, TikTok

Franklin Ramirez, TikTok’s Director of Global Product Partnerships, said: “Empowering creators with tools to build deeper relationships with their community in an authentic way is at the core of what we do at TikTok.

“The new Cameo integration brings highly personalized experiences directly into TikTok, giving creators another way to connect one-on-one with their communities and monetize their content.”

Steven Galanis, CEO of Cameo, added: “Creators are at the heart of everything we do at Cameo, and TikTok creators have become an essential part of our community. Cameo videos regularly go viral on TikTok, showing the power of authentic fan connections and the appetite for personalized content.

“TikTok talent delivered its strongest year yet on Cameo in 2025, and by integrating directly into TikTok and making onboarding even easier, we are giving creators a simpler way to grow their business, deepen audience engagement, and unlock new revenue opportunities.”

“Creators are at the heart of everything we do at Cameo, and TikTok creators have become an essential part of our community. Cameo videos regularly go viral on TikTok, showing the power of authentic fan connections and the appetite for personalized content.”

Steven Galanis, Cameo

For TikTok, the Cameo partnership marks its latest integration as it seeks to expand its offerings to creators and users. About three weeks ago, TikTok partnered with Apple Music, allowing the latter’s subscribers to play full-length tracks they discover on TikTok without leaving the app.

The partnership builds on TikTok’s ‘Add to Music App’ feature, which lets users save songs they found on TikTok to the music streaming service of their choice such as Amazon Music, Apple Music, Spotify, Anghami, SoundCloud, Deezer, Melon, TIDAL and YouTube Music.

In late 2024, TikTok launched ‘Share to TikTok,’ which is sort of the reverse of the ‘Add to Music’ feature. While ‘Add to Music’ allows TikTok users to save a song they found on TikTok to their favorite music streaming app, ‘Share to TikTok’ allows users to share music they found on streaming platforms to TikTok.

Music Business Worldwide