Artist platform Fenix360 has partnered with Indian music streaming service Gaana to integrate a new suite of creator-focused tools.
Fenix360 is a social media and creator platform that helps musicians build sustainable businesses. It is currently preparing for its global launch.
Rolling out in phases throughout 2026, the integration will embed Fenix360’s creator suite directly into Gaana, unlocking multiple ways for artists to monetise their work beyond audio streaming.
“The deal marks the first time a major streaming platform will adopt a model designed to generate alternative revenue streams for artists,” said a statement.
Under the terms of the deal, 70% of new revenues generated will flow to the artist or relevant rights-holder, with the remaining 30% split equally between Fenix360 and Gaana.
According to MIDiA Research data from earlier this year, global revenues from merchandise, live and branding grew by more than 20% in 2025.
This partnership with Gaana represents a major milestone in our mission to build a powerful creator ecosystem for artists
Allan Mark Klepfisz
“The partnership will equip artists with the tools they need to participate in one of the industry’s fastest-growing sectors,” added the statement.
Yatish Mehrishi, CEO, Entertainment Network India Limited (ENIL), which owns and operates the Gaana music streaming service, said: “We are excited to explore this collaboration with Fenix360. As ENIL continues to strengthen its audio and entertainment ecosystem through its two key brands, Mirchi and Gaana, this partnership has the potential to open up new possibilities for artist engagement, monetisation, and fan connection on Gaana.”
Allan Mark Klepfisz, chairman & CEO, Fenix360, said: “This partnership with Gaana represents a major milestone in our mission to build a powerful creator ecosystem for artists. India is one of the most exciting music markets in the world, and Gaana offers a compelling platform to help artists grow their audiences, deepen fan relationships, and create meaningful new income opportunities.”
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‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.musicweek.com ’
