Fans have been shocked and perhaps not so awed by Kanye West’s latest music video, which sees his wife Bianca Censori sit on a stool milking a cow. Yes, you read that right.
The music video to Gemini Season – which was directed by Censori – then sees Kanye come on screen, pour milk into Censori’s mouth and spill it down her chest. The lyrics that accompany this scene are: ‘I wanna get kinky, I think she’ll let me, I think she’s pretty, I think she’s ready. Uno, dos, cuatro hoes, Come and pose with no clothes, Window closed, AC blows, Nipples froze, are you cold?’
We are no stranger to the increasing prominence of tradwife culture on the Internet. Take the success of Caro Claire Burke’s debut novel Yesteryear – which sees a tradwife influencer trapped in an 1800s farmhouse forced to live the life she is emulating – and the 300 million views of ‘tradwife’ content on TikTok. Such trends have started many conversations around whether young women are gravitating towards a more conservative, traditional attitude towards child-rearing and family life.
It feels like Censori is leaning into being presented as part of tradwife culture. At least on the surface, anyway. Her image has been subjected to constant scrutiny by fans and critics, partially because it has been reported that she is being told to dress (or not dress) and behave in the way that she is by her husband. This suggestion comes after Julia Fox (an ex-girlfriend of West’s) stated in her memoir that West also told her what to wear when they were dating.
That said, Censori has arguably had some agency in the image she is projecting. This also isn’t her first time directing a music video, having previously directed the video for West’s track FATHER from the BULLY album.In an interview with Vanity Fair, she opened up about who she feels about her fashion choices such as sheer bodysuits and nipple-bearing pieces. When discussing these choices, she said: ‘That, to me, is basically not nudity.’
She did, though, also open up about her attitude to nudity itself. ‘I had an obvious obsession with nudity. I was naked everywhere. I didn’t detach with it at any point. I consistently showed the same imagery over and over and over again. I live my artwork.’ Censori also described herself as a ‘nepo wife’. ‘I’m famous by association,’ she said, referring to the fact that she is married to Kanye West. ‘But your image is replicated without your consent all the time. It’s replicated, it’s brought down, it’s picked apart, all those kind of things.’
She has also been steadfast in denying that she married the rapper in order to attain the fame that she now has. After all, 2025 saw her become the most Googled woman in the world. ‘I didn’t marry my husband because I wanted some sort of platform. I married him because I love him. Is that like the corniest thing ever?’
‘I wouldn’t be doing something I didn’t want to do. Me and my husband would work on my outfits together. So it was like a collaboration, it was never “I was being told to do something.” If you were married to Gianni Versace, wouldn’t he give you a dress or something?’
Speaking about being the most Googled woman in the world last year, Censori points to ‘mystery’ around her having power and intrigue. ‘I’m trying not to sound like I’m bragging, but it is not a position that anybody in time has ever had that much visibility without speech,’ she said. ‘If it was just nudity, a lot of people would have that. But it also proves in a time that was so overexposed and vulnerable, that mystery still has power.’
Censori’s notoriety and fame have clearly come at a price. And on the face of things, she seems happy to pay it. Feeding into the outrage, speculation and discourse that comes with milking a cow on screen and having her husband spill said milk all over her in a provocative manner.
This gives her clout, and in some ways, power. Powerful people want to work with her, and therefore she does some extent attain power herself. But what’s interesting is the potentially problematic imagery she is willing to put out into the world in order to attain said power.
Censori doesn’t come with a lot of mystery, really, quite the opposite. But we can’t deny that as a culture we are titillated by tradwife discourse – the stay-at-home vibes, the curated housewife life viewed via Instagram filters. And, in an epidemic of violence against women, the belief that women should be ‘cared for’ and at times ‘obey’ men is always going to gain traction, conversation, argument – from those who agree with this standpoint and those who don’t.
Either way, Censori has certainly undergone something of a tradwife-ification. It’s just unclear whether she’s doing it genuinely, or for the vibes.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source graziadaily.co.uk ’
