Major League Soccer is expanding its cultural reach, teaming up with San Diego FC and SHAVONE. to launch a new music-driven initiative tied directly to the sport. The effort arrives through the debut of the Playmakers Music Collective, a program designed to bring artists into the league’s broader creative ecosystem while highlighting local talent.
At the center of the rollout is “SDFSHE,” an original track written and executive produced by SHAVONE., with production from San Diego-based producer Matthew “Beazie Beats” Arellano. The record features a group of rising women artists from the city, including Santa Mykah, Ms. Connie, and Isaura. Released across streaming platforms on April 10, the song also moves beyond digital spaces, with a live debut planned in front of more than 30,000 fans during San Diego FC’s April 11 match.
“SDFSHE is about building real opportunities for artists in San Diego, especially women,” said SHAVONE., Artist and Founder of Future of Creatives, Founding Artist-in-Residence, SDFC MLS Music Playmakers Collective. “I wrote this record with a clear intention to bring together voices from across the city while maintaining a strong creative direction. This project is about creating access, amplifying local voices, and showing what’s possible when leagues invest in the creative communities that shape their cities. Through Future of Creatives and our collaboration with MLS and San Diego FC, we are soundtracking the season and evolving music’s role in one of the world’s fastest-growing sports.”
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The launch was introduced across social media, where MLS and San Diego FC shared visuals and messaging around the new initiative, signaling a broader push into music and entertainment. Early posts highlighted the collaboration as a first for the league, positioning the track as the starting point for a larger creative rollout.
The Playmakers Music Collective operates as an extension of San Diego FC’s existing community-focused Playmakers program. Built to support artists through original releases and collaborative projects, the initiative brings SHAVONE. into a leadership role as its founding artist in residence. Alongside her creative group, Future of Creatives, she will help guide the direction of future releases and programming tied to the club.
“The Playmakers initiative has always been about creating real pathways for the creative community in San Diego,” said Tony Martinez, Founder, Barrio Junto & Founder, San Diego FC MLS Music Playmakers Collective. “Launching the Music Collective and releasing ‘SDFSHE’ is a natural extension of that. It’s about giving artists a platform to be seen, heard, and supported at a level that reflects the culture they represent. This is what it looks like when a club invests in its city beyond the game.”
San Diego FC has leaned into cultural partnerships as part of its identity, with an ownership group that includes Issa Rae and Tems. The addition of a music platform further reflects that direction, connecting sport with a wider creative landscape as the club continues to build its presence.
“SDFSHE” marks the beginning of a longer run rather than a standalone release. Plans are already in motion for additional music tied to the team’s inaugural season, with a larger project expected later in the year.
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‘ Some details of this article were extracted from the following source www.essence.com ’
