Clinton Kelly and Stacy London for ‘Why’d They Wear That?’
Credit: Iri Greco
NEED TO KNOW
Stacy London and Clinton Kelly are back with a new web series called Why’d They Wear That?
The 12-episode series sees them watching their favorite movies and providing commentary on the costume choices
The duo tells PEOPLE why this new project — which they own with production company Simple Alien — was the right move for them at this point in their lives
They’re back!
Our favorite fashionable duo, Stacy London and Clinton Kelly, have teamed up once again for a new web series and podcast called Why’d They Wear That? In this series, the two — who rose to fame as the hosts of What Not to Wear two decades ago — rewatch some of their favorite movies to break down the style choices that live in infamy.
The two went into this project with a bit of a “f— it” attitude. Literally.
“Well, Stacy and I, once we realized that Amazon Prime was maybe not picking up [their previous show, Wear Whatever the F You Want], we were like, ‘Fuck this. We want to work together,'” Kelly, 57, tells PEOPLE. “So period, end of story. We’ll figure out what to do together, and we’re not going to wait for some network or streaming service to tell us that now is a good time for us to do something.”
Kelly says they really considered their budget, as they’re not backed by a network (the show is produced by Simple Alien), and put all their focus on showing off the chemistry that hooked viewers 20-plus years ago.
“This is the first time that all of our natural chemistry is going to be released in its entirety,” Kelly says. “A lot of the times — all the times — we’re edited.”
The two sit together on a New York City rooftop, trading banter like two people who are fully comfortable with each other and know each other inside and out. It’s easy to see why they want to put their authentic selves and their true friendship on display in this show, as it’s magnetic and hilarious. In a wide-ranging conversation that touched on everything from veneers to ketamine, fashion to movies, the two were incredibly candid about their friendship and how they approach style these days. After all, they are the fashion pros.
Though they once were on a show built around telling people what not to wear, where London, 56, says they were billed as “critical critters,” they both eventually realized their fashion prowess was not being used to their best ability. Rather than cutting people down, they wanted to lift them up.
“It shouldn’t be me telling you this is what’s better for you,” London says of how her view started to shift. “It’s finding the thing that lights you up and helping bring that out into the open.”
“And my version of that that always fired me or fueled me was, ‘Tell me who you want to be in your wildest dream,'” Kelly adds. “It’s like, ‘What do you want the world to know about you without you ever opening your mouth?’ And I can help you achieve that.”
After filming the TLC show for 10 seasons, the two fell apart for another decade — that Kelly told PEOPLE in 2025 was largely due to their words and feelings being miscontrued by the public — but eventually reunited for a new take on their fashion advice: Wear Whatever the F You Want. With this show, they got to put a more positive spin on the way they helped people get dressed, but it only lasted one season.
With their friendship mended, London and Kelly again reevaluated how they wanted to move forward in the fashion space. This led to the creation of Why’d They Wear That?, which sees the two of them perched in a bed with snacks while they flip through old movies like 9 to 5, Poltergeist and more.
Instead of telling people what to wear or what not to wear, they’ll instead simply provide commentary that they’ve been bandying back and forth since the early days of their friendship.
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Clinton Kelly and Stacy London on ‘What Not to Wear’
Credit: George Lange/TLC
“We’ve been talking about [these movies] since we met 23 years ago,” London tells PEOPLE. “We’ve been talking about and quoting these movies for so long. So now to go back and rewatch them with an eye toward the costume design, asking, ‘Does the costume design support the character? Does it move the movie along? Does it detract from the storyline? Why’d they wear that?'”
London jokes that when they were watching Poltergeist the day before, Kelly got “very upset” over one of Diane’s (JoBeth Williams) costume pieces.
“She looks like she’s ready to go out to lunch with her friend,” he says of the “popcorn sweater” she put on the morning after her daughter got “sucked into another dimension.”
London quips of the costume choice for the mom, “Boost her confidence. I lost her, but it’s okay because I look great.”
Clinton Kelly and Stacy London on ‘Wear Whatever the F You Want’
Credit: Couresty of Prime Video
“With Why’d They Wear That?, we’re doubling down on a model we believe is the future of entertainment — creator-owned, premium-quality series built for scale, speed, and shareability across platforms,” said Nick Panagopulos, executive producer and Founder of Simple Alien, in a press release. “We proved the appetite for this with Chewed Up, and now we’re expanding it with Stacy and Clinton. When creators own the work, the audience feels it.”
Across this 12-episode series, the duo will bring viewers to tears with laughter and remind everyone why they fell in love with them in the first place: their passion for fashion and their bond with each other. The two agree that there’s no one else they’d rather do this show with, and in fact, the two couldn’t be happier about continuing to work together more than two decades after they met.
They align on their work style and views on fashion, and now that they’re on their own rather than being tied to a corporate entity, the sky is the limit. They both have equal say (along with Simple Alien) in the creation of Why’d They Wear That?, unlike on What Not to Wear, where London points out that they weren’t even executive producers. It’s all in their hands now.
“All I know is I am not ever going to have a boss again,” Kelly promises while London agrees. “I’m never going to have a f—ing boss again. I’m never going to do it.”
Why’d They Wear That? premieres April 16 with new episodes available Tuesdays and Thursdays. Stream it on YouTube and Spotify.
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