Cameo class action lawsuit overview:
- Who: Plaintiff Tyler Ohler filed a class action lawsuit against Baron App Inc., doing business as Cameo.
- Why: Ohler claims the company uses drip pricing on its Cameo platform to sell personalized video messages from celebrities.
- Where: The class action lawsuit was filed in California federal court.
A new class action lawsuit accuses Baron App of using drip pricing on its Cameo platform to sell personalized video messages from celebrities.
Plaintiff Tyler Ohler filed the class action complaint against Baron App on March 16 in California federal court, alleging violations of state and federal consumer laws.
Ohler says drip pricing is illegal in California, citing a 2023 law called the Honest Pricing Law, which specifically prohibits the practice. The law states that drip pricing involves advertising a price that is less than the actual price a consumer will have to pay for a good or service.
The law amended the Consumers Legal Remedies Act (CLRA) to make drip pricing illegal under the CLRA starting on July 1, 2024, Ohler explains. However, the California legislature acknowledged that drip pricing was already illegal under the state’s other consumer protection statutes, including the Unfair Competition Law and the False Advertising Law, the plaintiff says.
Ohler claims that Cameo, an online platform that sells personalized video messages from celebrities, uses drip pricing by advertising a lower price for videos upfront and then adding junk “service” fees at the end of the transaction.
Cameo’s drip pricing violates California law, plaintiff says
Ohler claims he purchased a personalized Cameo video from the platform’s website on Oct. 5, 2025, and was charged a drip-priced service fee.
The plaintiff says he believed the upfront price was $100, based on the then-current price of the artist’s videos, and he did not expect Cameo would later add a junk service fee.
He says he invested time and effort to select an artist, customize his video and fill out the request details and by the end of the purchase process, he was “sucked into going through with the transaction.”
As a result, Ohler argues, Cameo’s failure to disclose the true total price upfront was a substantial factor in his decision to complete the purchase.
Ohler seeks to represent anyone in California who purchased a personal video or message from Cameo during the applicable statute of limitations and paid a service fee.
In other drip-pricing allegations, Empire Hotel in New York is accused of using hidden fees to allegedly mislead consumers into believing its rooms were cheaper than they actually are.
What do you think of the claims made in this Cameo class action lawsuit? Let us know in the comments.
The plaintiff is represented by Jonas Jacobson and Simon Franzini of Dovel & Luner LLP.
The Cameo drip pricing class action lawsuit is Ohler v. Baron App Inc., Case No. 5:26-cv-01216, in the U.S. District Court for the Central District of California.
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‘ Some details of this article were extracted from the following source topclassactions.com ’
