A bizarre online craze has exploded across China — with thousands of young people turning to Kris Jenner as a digital good-luck charm in a desperate bid for success.
In a trend that has racked up tens of millions of views, social media feeds have been flooded with Jenner’s face — used as profile pictures, wallpapers and even edited into fantasy jobs — all in the hope it might somehow bring wealth, work or a better life.
It sounds ridiculous. But for many, it is deadly serious.
Users on Chinese platforms are “cosplaying” the Kardashian empire builder — dubbed everything from “Queen Mother” to “Empress” — as a symbol of hustle, power and financial success.
The logic? If anyone knows how to make money, it’s Jenner.
Posts show her photos slapped onto resumes, business suits and luxury lifestyles — a tongue-in-cheek way of “manifesting” the future they want.
Some claim it works. Others admit it is more about mindset than magic — a confidence boost in an increasingly competitive and high-pressure environment.
Either way, the trend has taken off at lightning speed, with tens of thousands of posts and millions of interactions in just days.
Experts say it reflects a deeper reality.
Behind the memes is a generation grappling with job insecurity, rising costs and intense pressure to succeed — turning to humour, superstition and internet culture to cope.
And the scale is staggering — with more than 50 million views and close to 100,000 posts tied to the trend in a matter of weeks.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.perthnow.com.au ’
