Spotify has unveiled Olivia Rodrigo as the latest artist to take over the front of the FC Barcelona jersey.
For El Clásico (Barcelona vs Real Madrid) on May 10 at Spotify Camp Nou, FC Barcelona players will wear a version of the iconic blaugrana jersey featuring Rodrigo’s logo. It makes her the youngest artist to feature on the jersey in the Spotify-Barcelona partnership‘s history.
Spotify will also host an intimate, invite-only concert from Olivia Rodrigo in the city on May 8.
The El Clásico weekend arrives as Rodrigo prepares to release her third studio album, You Seem Pretty Sad For A Girl So In Love (June 12). The US star has also announced The Unraveled Tour, a 65-date run across North America, Europe and the UK. Promoted by Live Nation, the tour includes four UK dates at The O2 in London.
Rodrigo has nine songs in the Spotify Billions Club, a milestone she will mark with a Billions Club Live performance in Barcelona.
Marc Hazan, senior vice president, marketing and partnerships, Spotify, said: “Olivia Rodrigo has built one of the most passionate fan communities in the world, and so has FC Barcelona. Fandom doesn’t have borders and the most powerful thing Spotify can do is bring those worlds together. Putting her most dedicated fans in the room with her on the eve of El Clásico, that’s what this partnership was built for.”
Alongside the jersey, Spotify and FC Barcelona have created a capsule collection with Olivia Rodrigo. The collection will include a t-shirt, fleece crew, hoodie, bucket hat and scarf, as well as travel mug, sticker pack and tote bag.
Olivia Rodrigo said: “Seeing OR on an FC Barcelona jersey for El Clásico, I don’t even know how to process that. It’s been so fun seeing the jersey come to life and creating a full collection with Spotify and Barca. On top of that, getting to perform for the fans who’ve been listening since day one, in a city like Barcelona, is going to be so special. That’s everything to me. I cannot wait to see them.”
Manel del Río, corporate director at FC Barcelona, said: “Clásico after Clásico, our agreement with Spotify allows us to strengthen an activation that has become a strategic asset for the club and a clear example of our commitment to generating value beyond competition. It’s an initiative that adds value, reinforces our global positioning, and builds a distinctive offering based on the connection between culture and sport.
“At FC Barcelona, we believe the future lies in integrating disciplines and languages that allow us to connect with new audiences and amplify our impact. This partnership enables us to move in that direction, positioning the club as a global benchmark at the intersection of sport, culture, and entertainment.”
Fandom doesn’t have borders and the most powerful thing Spotify can do is bring those worlds together
Marc Hazan
Olivia Rodrigo will be the eighth artist to be featured on the iconic FC Barcelona jersey with Spotify, following previous shirt takeovers with Ed Sheeran, Travis Scott, Coldplay, Karol G, the Rolling Stones, Rosalía and Drake.
FC Barcelona will also share a special edition of the Barça Matchday playlist on Spotify featuring themed songs to motivate the players and fans in the build-up to the game, which was curated by Olivia Rodrigo.
Limited edition jerseys and the OR collection will be available to purchase via the Barcelona official stores in Spain and online from 10am local time on May 1.
The Olivia Rodrigo logo will feature on the FC Barcelona jersey, which will be worn for the El Clásico match against Real Madrid on May 10.
FC Barcelona Femení will be wearing the jersey in their Liga F match against Levante on May 6.
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‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.musicweek.com ’
