AMC, the world’s largest exhibitor, and new live entertainment company Arena One have set a June launch for a live concert venture that will beam events in real time to more than 300 AMC locations nationwide.
Arena One At AMC will debut with performances from Bebe Rexha (June 17), Paris Hilton (June 18) and Maren Morris (June 20). Additional artists and dates will be announced in the coming weeks. Ticket prices will range from $40 to $75, plus taxes and applicable online fees, depending on the artist and market.
The format expands access for fans while giving artists a way to reach audiences without the limitations of traditional touring, the partners said. Live concerts and concert films from Taylor Swift to BTS to Beyoncé have become a staple of the domestic box office. Taylor Swift: The Eras Tour concert film, distributed by AMC, pretty much saved exhibition when it opened in a strike-decimated fall of 2023.
“The next chapter of live shows isn’t about proximity to big venues, it’s about creating visceral, intimate, affordable live connection between artists and fans no matter where they are,” said Rohit Kapoor, founder and chief creative officer of Arena One, which he says “gives artists a new cinema-native canvas to create live performances, while amplifying the raw energy and shared fandom that makes live shows unforgettable.”
That includes “crowd buzz, sound and reactions flowing back and forth between the fans and performers” beamed to theaters through interactive technology from a dedicated performance stage optimized to translate seamlessly to cinemas.
The stage is in Lititz, Pa. on the Rock Lilitz campus where Arena One is based.
The venture “has the potential to open an entirely new chapter in live entertainment,” said AMC CEO Adam Aron, with music fans across the country will be able to come together for the same live concert, at the same time, all with the accessible premium experience of huge screens, powerful sound, and comfortable seats.”
Aron first unveiled the new initiative on AMC’s first quarter earnings call.
“We built a cinematic stage optimized to translate seamlessly to cinemas, but artists are defining what it becomes,” said Peter Hamilton, CEO of Arena One in a statement. “They’re not adapting tours; they’re building something new. That’s when a medium sparks reinvention.”
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