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Lucy Punch and Stephen Graham among stars in sports fuelled Burberry campaign

Story Center by Story Center
May 26, 2026
Reading Time: 4 mins read
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Stephen Graham stars in the new Burberry campaign Jeff Moore/PA) (PA Wire)

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Amandaland star Lucy Punch joins celebrities including Adolescence actor and co-creator Stephen Graham in a new, sports fuelled campaign for Burberry.

Ted Lasso star Jason Sudeikis, actress Jodie Turner-Smith, and models Romeo Beckham and Rosie Huntington-Whiteley also make cameo appearances in the autumn campaign for the luxury fashion house.

The project included a star-studded short video, titled A Good Sport, which sees award-winning actor Graham as the passionate coach of a children’s football team in the build-up to their latest match.

It opens with Graham encouraging the team to give their game “everything you’ve got” before descending into pre-match madness, with Premiere League footballers Eberechi Eze and Declan Rice among the stars making an appearance.

Punch, 48, looked chic as she sported a cream jacket with the brand’s classic check pattern as she made her high fashion debut, and was seen asking for a cup of tea in the build-up to the game.

American actor Sudeikis, famed for his role as an optimistic football coach in Ted Lasso, cheered the match on from the stands while wearing a grey pinstripe suit, and was joined in the stands by Arsenal footballer Rice, who was in an all-black leather ensemble.

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Meanwhile Beckham, the son of former footballer Sir David Beckham and Spice Girl Lady Victoria Beckham, was deemed a “trademark late arrival” by an unseen sports commentator as he made his way into the stands.

Stephen Graham stars in the new Burberry campaign Jeff Moore/PA) (PA Wire)

Stephen Graham stars in the new Burberry campaign Jeff Moore/PA) (PA Wire)

Football stars such as Son Heung-min, Leah Williamson and Naomi Girma also make an appearance in the almost two-minute long video, set to Banquet by Bloc Party, seen among clips of fans being interviewed ahead of the match.

The video concludes with Graham and Huntington-Whiteley sitting in the empty stands after the game, with the actor praising the match to which the supermodel responds: “It weren’t bad, was it?”

In an interview with British Vogue, actress Punch reflected on her appearance in the new campaign and said she felt like “a fish out of water”.

She told the magazine she has “never done anything so intensely fashion-y and fabulous as this before”, and said: “I don’t know anything much about that world, so it was amazing to plop into it for a moment or two.”

Lucy Punch said she felt like ‘a fish out of water’ in the Burberry campaign (Ian West/PA) (PA Wire)

Lucy Punch said she felt like ‘a fish out of water’ in the Burberry campaign (Ian West/PA) (PA Wire)

Punch added: “I was so glad I was wearing these rather baggy tweed trousers, because my knees were shaking.”

The Bad Teacher star also joked that the team on set “conspired to make me a little nervous” and said: “I found my mouth was getting rather stiff.”

Punch is best known for her role as overbearing mother Amanda Hughes in BBC comedy series Motherland, and stars as the same character in its hugely popular spin-off show Amandaland.

The actress starred alongside Cameron Diaz and Justin Timberlake in Bad Teacher (2011), and is known for her comedy roles in films including Hot Fuzz (2007) and Dinner For Schmucks (2010).

‘ The preceding article may include information circulated by third parties ’

‘ Some details of this article were extracted from the following source www.aol.com ’

Tags: burberryDavid BeckhamDeclan RiceJason SudeikisLucy Punchromeo beckhamRosie Huntington-WhiteleySports commentatorStephen GrahamTed LassoVictoria Beckham
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