In a region defined by technological innovation, Netflix Chief Product & Technology Officer Elizabeth Stone shared how Netflix is bringing its global product vision to members in Asia Pacific.
At the APAC Product Innovation Showcase, Netflix leaders announced updates across mobile, curated collections and games to make Netflix more personal and more fun to use — including the refreshed mobile experience rolling out to Korea and Japan next month, and a new KPop Demon Hunters game collection launching on Netflix Playground on June 20.
Netflix’s New Mobile Experience Is Coming to Korea and Japan
Netflix’s new mobile experience will come to members in Korea and Japan this July, and is available now in Australia, New Zealand, Philippines, India, and Malaysia, with more countries across APAC to follow soon.
The updated mobile app introduces ‘Clips,’ a new vertical video feed designed for the in-between moments of the day, along with streamlined navigation that makes it easier to find something to watch or play. Members can watch clips, add titles to ‘My List’, share moments with friends, or jump to a title’s page and click play. Similar to the rest of the Netflix experience, the feed is personalized based on what each member watches and interacts with.
This reflects Netflix’s broader product direction: leveraging technology to make entertainment feel even more personal, interactive and immersive. “Innovation powers our ambition to entertain the world,” Stone said. “By adapting to member preferences, enabling new content formats, and expanding how stories are produced and distributed, we become a must-have destination for engaging locally and globally relevant entertainment.”
Looking ahead, Netflix plans to test themed ‘Clip’ collections, allowing members to explore curated sets of clips by mood or genre — from reality TV moments and behind-the-scenes content to podcast snippets.
Netflix Playground Expands the Games Vision for Kids and Families
Lisa Burgess, General Manager, Games Studio at Netflix, explained that the mission for games is an extension of Netflix’s overall mission to entertain the world. “For a long time, that’s meant incredible series and films. But entertainment today is broader — more than 3 billion people around the world play games. Games are one of the primary ways people relax, connect and experience stories. Our vision for Netflix Games is to make your Netflix membership more valuable by letting you not only watch great stories, but also play in them,” she said.
A key part of that vision is Netflix Playground, a dedicated space for kids’ games and experiences within Netflix Games. On June 20, KPop Demon Hunters joins Playground with a brand‑new collection of six minigames, giving kids another way to step into that world and play alongside the heroes they love.
Included with all Netflix memberships, Playground is completely free of ads and in-game transactions, and designed as a natural extension of Netflix’s kids profiles and curation. As Playground begins rolling out globally, its catalog will keep growing with more titles based on beloved kids series, films and characters, as well as new interactive formats.
Curated Collections Make Browsing Feel More Personal
Netflix also uses curated rows and themed pages to help members find their next watch through a lens they already love — from global moments like holidays and astrology, to regional moments such as Diwali in India and Golden Week in Japan.
One recent example is “Watch Your Favorite Books”, a new global hub that turns your homepage into a dedicated space for book lovers to explore adaptations.
“Underneath all of that, we start from the same place — thinking carefully about how to represent each story authentically. Same great title, introduced to you in a way that’s meant for you specifically. Because a recommendation is only as good as your ability to recognize it’s for you,” said Eugenie Yeo, Senior Director, Product Merchandising for Asia Pacific at Netflix. “Our job is to blend smart recommendations with real human understanding of what matters to members, so that finding something to watch feels easy, and even enjoyable.”
These themed rows and hubs are designed to feel both familiar and fresh, like a well-timed recommendation from a friend.
Across mobile, collections and games, the APAC Product Innovation Showcase underscored how Netflix is constantly evolving to create a more personal, playful and intuitive service — helping members find, connect with and enjoy the entertainment they love, wherever they are.
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‘ Some details of this article were extracted from the following source about.netflix.com ’
