By Georgia Miller’s laws, the only weapon you need in your arsenal is a pearly white smile.
“She uses her smile to her advantage constantly,” actress Brianne Howey said of her character in the Netflix original series, “Ginny and Georgia.” “Taking care of her smile is very important to her. We all agree that when we feel our best, we look our best, and for Georgia, but also me, it starts with your smile. It’s how you’re introducing yourself. It’s your first impression.”
Brianne Howey for Colgate Optic White’s new campaign, “The Science of Wow.”
To that end, oral care is a nonnegotiable in Howey’s morning and night routine. “I have to wash my face and brush my teeth even if it’s superfast, I just have to. I can’t go to bed with anything on my face, and I have to wash my face as soon as I wake up. And when I’m working, when I’m on set, I have to brush my teeth after lunch. I can’t go back on set and do a scene without having brushed,” she told WWD.
That’s why she has a tube of Colgate toothpaste on hand at all times. “It’s always in my set bag. It’s in my travel bag. It’s on my counter,” she continued.
Howey’s latest campaign with the household oral health brand, titled “The Science of Wow,” calls attention to Colgate’s Optic White Pro Series technology, targeting deep-set stains with a hydrogen peroxide complex. “We use so many products nowadays it’s hard to know where to give credit to which product and which product is doing what anymore. But with the Colgate Optic White Pro Series, you’re seeing the complex at work. You see the whitening results,” she said.
Brianne Howey for Colgate Optic White Pro Series.
Like her character, Howey is a girl mom. “I have a daughter who’s almost 3, and I think that has actually shifted my perspective on beauty most because I’m so cognizant now of how aware she is of me doing my hair and doing my makeup,” Howey said. “It’s shifted my perspective in the sense that I’m just constantly reminding her now that everything I’m doing, everything I’m putting on my face, everything I’m putting in my body, is to help keep my body safe and healthy, that it’s not to look a certain way for anybody else other than myself, and that the most beautiful part of ourselves is on the inside. It’s our hearts. It has nothing to do with the outside.”
This is where her and Georgia differ. “I value my health and taking care of my skin and my oral hygiene just as much as Georgia does. But Georgia weaponizes her body in certain ways. She dresses the part every day more than I do. I feel like, being a working mom, I’m a little more efficient. It’s the bare minimums of what I need to accomplish in the morning. Georgia values the luxury of time when getting ready a little more than I do,” Howey explained.
A complex character carrying the trauma of her childhood, Georgia has evolved over the course of three seasons. Being on house arrest in the most recent installment, the murderous mom of two takes a break from putting on this metaphorical mask, allowing her vulnerability to show. “Georgia is constantly putting on this mask to hide who she is because she’s insecure, she’s scared or doesn’t feel worthy enough. But that has absolutely changed over these last couple of seasons, and you see it even more so this season. In her love life, she wears a very different mask with each partner, and with some partners, you see more of her authentic self than with others.”
Season Four of “Ginny and Georgia” is set to release sometime in late 2026 and early 2027.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source wwd.com ’
