New Report Shows Gen Z Aussies Are Spending The Most On Live Music

Laneway Festival Brisbane 2024(Credit: Charlie Hardy)

Ticketek has unveiled a research report into Australia’s love for live events, particularly events that happen in summer, through its data science and research division, Ovation.

The FanDX report is anything but doom and gloom. Over the summer, Australia’s live event industry saw the highest ticket sales in nearly a decade, with two million punters purchasing tickets. More than six million tickets were sold across live music, performance art, sports, comedy, family events, and exhibitions this summer.

Those numbers significantly boost live event attendance, marking a major milestone for the entertainment industry.

The report found 370,000 fans attended their first live event, including Laneway Festival, Tina Turner The Musical, Bluey’s World, Sister Act The Musical, and Beauty And The Beast.

What’s perhaps most interesting, however, is who bought and spent the most on tickets for summer events.

Throughout the 2024/25 summer season, the average ticket price was $242. Gen Z spent the most, averaging $256, followed by Gen X at $244 and Millennials at $238. The 18-24 age group attending events increased by 48%.

According to the report, Baby Boomers dominate when it comes to attending summer sporting events, but younger generations are more active in live music situations. However, Baby Boomers are the most engaged in performing arts events, with 32% of punters attending musical theatre events.

While sporting events represented approximately 30% of tickets sold—the highest summer share recorded in four years—music events remain in the lead, commanding 49.5% market share of summer audiences.

TEG’s Chief Operating Officer and Head of Global Ticketing, Cameron Hoy, said of the report: “Ticketek’s FanDX analysis powerfully reaffirms that live experiences are an irreplaceable and deeply valued part of our lives—now more than ever for a growing number of Australians. Audiences are turning out in greater numbers, embracing a wider variety of events, more often driven by a level of emotional connection few other experiences can match.

“With ticket sales rising and fan engagement reaching new heights, the future of live events in Australia has never looked more vibrant or promising.”