Instagram’s Threads app raced to 100 million users in its first month after launch in July 2023, then grew more slowly to 175 million a year later. Two years on from that, it’s just reached 500 million.
That’s monthly active users, and is up from 400 million in August 2025, meaning that Threads has been adding a neat net average of 10 million active users a month since then.
Instagram celebrated the latest milestone by announcing that its ‘communities’ feature is emerging from beta with some new additions: a hub to make it easier to find and switch between them included.
The top-level ‘Music Threads’ community has 642,000 members at the time of writing, while popular specific communities in the music space include BTS (342,000 members), Stray Kids (179,000) and K-Pop (162,000). So yes, there’s a theme there
There is also a new feature called ‘Your Algo’ which gives users a bit more control over what posts they see in their feed: opting for more or less of certain topics for one, three or seven days. Not permanently, then: clearly there are limits to how much control Threads users are going to be allowed.
The big question around Threads’ latest milestone, though, is how it compares to X, its keenest rival. Strangely, the best source to understand that is the recent IPO filing from SpaceX, which is also part of X owner Elon Musk’s corporate empire.
The filing revealed that X and its Grok chatbot had 550 million monthly active users in March this year, up from 520 million in December 2025.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source musically.com ’
