Casper TNG broke through with a viral song last year, and he’s ready to share his success with others.
The buzzing Toronto rapper has announced the launch of his new music label, PuzzL Music Collective Inc. Label, in partnership with Universal Music Canada. After experiencing his own viral rise, Casper TNG is paying his success forward with the creation of his new music label, and his frequent collaborators K Money and 100Bandplan are the first two signees.
“PuzzL is bigger than music,” says Casper TNG. “It’s about showing people that there’s another way. Music has been a lifeline for me, and now I want to use everything I’ve learned to help the next generation build something for themselves and the people around them.”
Casper TNG caught the world’s attention late last year with “The Market,” a hip-hop banger that has since been certified gold and received a remix with diamond-selling New York rapper A Boogie wit da Hoodie. The song hit the Billboard Canadian Hot 100 in March, just weeks before Universal Music Canada announced that it had signed the rapper, who had a major rise after more than a decade as a prominent figure in Toronto’s underground.
With PuzzL, Casper TNG’s vision is focused on artist development, opportunity and mentorship, skills he has already shown and continued to refine behind the scenes. PuzzL signee 100Bandplan is notably featured on “The Market,” a placement that came about after Casper TNG discovered him on social media and took him under his wing, with the pair collaborating on multiple tracks before earning their chart breakthrough together. 100Bandplan is set to release his debut album under the label, per a press release.
A crucial member of Casper’s team also recently received a big honour, as Ron Nizamov was named one of Billboard Canada’s 2026 Managers to Watch. The new label represents their playbook.
“The biggest mistake I see artists make is trying to go global before they’ve built a real foundation at home,” Nizamov told Billboard Canada. “Momentum is much easier to scale when the foundation is already built,” .
The label’s output has already begun with the release of K Money’s new single “That’s the Least,” a punchy and melodic hip-hop banger with a starry sound and signature Toronto feel. The track has already garnered over 100,000 YouTube views and 10,000 streams, marking a promising start for the new label.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source ca.billboard.com ’
