Singapore – Integrated communications agency APRW has strengthened its footprint in Singapore’s entertainment industry with new publicity appointments for EMPAT Live in Singapore 2026 and the 10th Singapore River Festival (SRF2026), while extending its partnership with piano prodigy Mikkel Myer Lee.
The appointments reinforce APRW’s position as a communications partner for concerts, festivals, and cultural events across Singapore.
The agency has been appointed by FriedRice Entertainment to lead publicity and media relations for EMPAT Live in Singapore 2026, marking the Singapore debut of the Malaysian vocal quartet.
Scheduled for September, the concert brings together four of Malaysia’s best-known vocalists for their first performance in the city-state following the show’s success in Kuala Lumpur.
Beyond live music, APRW continues its longstanding partnership with child piano prodigy Mikkel Myer Lee, serving as his official publicity partner since 2021.
The agency recently supported publicity for the third instalment of Lee’s Complete Beethoven Sonata Cycle at the Esplanade Concert Hall, which concluded with a sold-out performance.
“At APRW, we are drawn to artists and experiences that move people, and both EMPAT and Mikkel embody exactly that,” said Cho Pei Lin, Managing Director at APRW.
“We are proud to be supporting FriedRice Entertainment as their publicity partner to bring EMPAT to Singapore for the very first time.”
The agency has also been reappointed by Singapore River One as the public relations agency for SRF2026, the landmark 10th edition of the Singapore River Festival.
Having previously partnered with the festival in 2022 and 2025, APRW will develop and execute an integrated communications strategy celebrating a decade of the festival while promoting the Singapore River precinct’s next phase of cultural and tourism growth.
“We are honoured to continue our partnership with the Singapore River Festival as it commemorates its landmark 10th edition,” said Julie Chiang, Director at APRW.
“Alongside our recent client wins, this reflects APRW’s continued focus on delivering communications strategies that are insight-led, culturally relevant and built for impact.”
The latest appointments further expand APRW’s portfolio in entertainment and cultural communications, underscoring the agency’s growing role in bringing live experiences and destination events to audiences across Singapore.
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‘ Some details of this article were extracted from the following source marketech-apac.com ’
