TIDAL is introducing a new policy requiring AI transparency labels for music and excluding fully AI-created tracks from royalty payments.
The streaming platform published its updated AI policy yesterday (29th June), which it described as “a living document” that it will keep updating “as the advancements in technology warrant.”
Under the new policy, only “original works directly produced, written, and performed by people” will be eligible for royalties. The company said it may revisit how it handles monetisation of AI-assisted works developed using properly licensed models as industry standards evolve.
TIDAL clarified that it will not outright ban AI-generated music, which it defines as “music that is wholly or substantially generated by generative artificial intelligence.” The platform believes “artists should have the freedom to create with AI tools, and listeners should have the autonomy to choose the type of content they consume,” while maintaining it “will hold AI-generated content to a higher standard of content integrity.”
The policy also introduces new AI transparency measures. Beginning in mid-July, listeners will see an icon on any music TIDAL identifies as 100 percent AI-generated, with the company planning to expand the labelling system to music that is substantially AI-generated in the future. It said it will also require creators and distributors to disclose AI involvement in production. These tags are in line with transparency policies used by other streaming platforms, including Traxsource and Apple Music.
“Tidal is not here to bash technological advancement, with today’s launch of our AI policy,” TIDAL executive vice president Tony Gervino wrote in the announcement post for the new policy. However, he said the company is “committed to protecting and rewarding organic creativity to avoid compromising an artist’s ability to connect with and build their fandom from TIDAL subscribers,” adding that “many have told us they do not want to be exposed to — or prompted to listen to — wholly AI-generated music.”
TIDAL said the policy will extend to its self-service distribution tool for independent artists, TIDAL Upload.
Read the full updated AI policy here.
In January, Bandcamp announced that music “generated wholly or in substantial part by AI” would no longer be allowed on its platform.
Meanwhile, Deezer, which found AI-generated music accounts for 44% of daily uploads to its platform, has introduced a policy to demonetise fully AI-generated tracks.
Spotify announced it removed 75 million AI “spam” tracks in a crackdown last September.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source djmag.com ’
