The festival will feature golf competitions, live entertainment and interactive experiences
Golf fans across North Texas will have the chance to experience an evening of golf, music and family-friendly entertainment later this month as Summer Jam returns to the PGA District at PGA Frisco.
The free public festival takes place on July 27, from 7 to 10:30 p.m. and is presented as part of the 2026 PGA Buying Summit. Throughout the evening, the PGA District will transform into an after-hours festival featuring golf competitions, live music, interactive brand experiences, outdoor shopping and food and beverage offerings.
Good Good Golf Headlines The Event
Making its Summer Jam debut is Good Good Golf, one of golf’s fastest-growing entertainment and apparel brands. The group will bring its capture the flag competition to The Swing, PGA Frisco’s lighted 10-hole short course. Participation is limited to 150 golfers on a first-come, first-served basis, while spectators can watch the competition, meet Good Good creators, shop merchandise and experience the event throughout the evening.
Top performers will earn tickets to the inaugural Good Good Championship, a PGA TOUR event scheduled for November in Austin. Golfers interested in participating in the capture the flag competition can register through the official event page.
More Than Golf
Summer Jam offers much more than golf competitions. Throughout the evening, visitors can enjoy live music from Emerald City Band, test their skills during the Long Putt Challenge presented by MACHINE Putters, or take on the nine-hole putting challenge at The Dance Floor, PGA Frisco’s lighted two-acre putting course.
Festival Village will feature interactive experiences, product demonstrations and opportunities to meet representatives from established and emerging golf brands, while The Next Drop showcase will spotlight up-and-coming golf lifestyle and apparel companies.
Attendees will also have the opportunity to see the Wanamaker Trophy and learn more about the 2027 PGA Championship, which will bring a men’s major championship back to North Texas for the first time in more than 60 years. Throughout the evening, guests can also explore the PGA District’s restaurants, retail shops and entertainment venues.
RSVP For Prize Giveaways
Admission to Summer Jam is free, and no registration is required to attend. However, attendees are encouraged to RSVP in advance for a chance to win one of three prizes:
- An overnight stay with breakfast at Omni PGA Frisco Resort & Spa
- A complimentary round of golf for four at Fields Ranch West
- A complimentary foursome on The Swing
Prize winners will be selected during the event.
Part Of PGA Buying Summit
Summer Jam is one component of the 2026 PGA Buying Summit, which runs July 26–29 at Omni PGA Frisco Resort & Spa. The industry-only event brings together nearly 200 exhibiting apparel and accessory brands, along with professional education sessions and networking opportunities for golf industry professionals.
For more information, to RSVP, or to register for the Good Good capture the flag competition, visit the event’s official pages. Golf industry professionals can learn more about the 2026 PGA Buying Summit on its official website.
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‘ The preceding article may include information circulated by third parties ’
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