It is hard to keep a good convention down.
One year after some of Hollywood’s largest studios stayed away from Comic-Con International, they are back in force from July 23. The biggest of them all, Marvel Studios, will return to the 6,500-seat Hall H, as will HBO with its latest superhero show and dozens of other studios with star-studded casts.
Comic-Con’s line-up since the Covid-19 pandemic has been cyclical, with the biggest names staying away one year and then a large push the next year.
Last year was marked by an era of Hollywood belt-tightening, after some gigantic box office duds and some production moving out of Los Angeles. There were still some big studio bombs this year, such as Supergirl, but the industry seems less likely to ignore a marketing opportunity this time around, says Heidi MacDonald, editor of the comic book news website The Beat.
Why do studios pay for a Comic-Con panel?
MacDonald says large panels have proven they have the ability to cut through the noise of social media and other distractions to create excitement.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.scmp.com ’
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