Sugar said that while he has always been drawn to a variety of content, including projects that are entertainment-forward, profitable, and can be consumed by the masses, he also looks for the kind that moves conversations ahead. And he added that, for this partnership, they invite brands, distributors, and creative agencies to collaborate on storytelling.
“I want people to know this is an open door through us, and that’s where we’re going to scale the opportunities,” Sugar said.
Sherman said that even though the Ad Council has been around for 80 years, this is another opportunity for the organization to support the marketing ecosystem.
“This just gives us another important and powerful lane to bring that same ecosystem together in working with us, and with Michael and his team, to find deeper, more resonant stories, where we have the time to explore and make those connections that I think will be incredibly powerful,” Sherman said.
According to Sugar, the purpose of the new initiative is to amplify the Ad Council’s mission and its partners across the board.
“I believe the best way to establish real, meaningful connections is through mission-driven, authentic content,” Sugar said. “That’s what we’re launching because this allows us to deliver more of that in a more meaningful way that people can connect with.”
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.adweek.com ’
