Eighteen plain-language questions submitted to Claude show the Palace dominates AI answers in five of six categories — losing only the one round the working monarchy is constitutionally barred from entering
MIAMI, June 18, 2026 /PRNewswire/ — 5W AI Communications, the AI Communications Firm, today published Issue No. 1 of the 5W Citation Share Index™ — a new research series measuring how AI engines now frame public reputation. The inaugural study, What Does AI Say About the Royal Family?, examines the world’s most-followed family through the lens of what AI engines now return when buyers, voters, and readers ask.
The headline finding: Buckingham Palace beats Harry and Meghan 70 to 51 in overall Citation Share — a 19-point gap. The Palace wins five of six categories. Harry and Meghan win one — commercial activity, by 34 points, the widest single-category margin in the study, in the only round working senior royals are constitutionally prohibited from entering.
Researchers at 5W submitted 18 plain-language consumer prompts to Claude, the AI engine built by Anthropic, across six categories: philanthropy, scandal recovery, commercial activity, family rift, public events, and succession. Each prompt ran in a single clean session — no persistent memory, no system prompt, no re-rolls. Responses were captured verbatim. The full prompt set, the verbatim AI responses, and the locked 5W Citation Share Index™ formula are published in the study at 5wpr.com/research/what-does-ai-say-about-the-royal-family/.
Key findings:
Overall Citation Share: Buckingham Palace 70 | Harry and Meghan 51 | Gap: 19 points
ADVERTISEMENTThe Palace wins: philanthropy (+18), scandal recovery (+14), family rift (+8), public events (+47), and succession (+62)
Harry and Meghan win: commercial activity (+34) — the widest single-category gap in the study, in the round working senior royals cannot enter
The tone gap is the second story: the Palace draws 58% neutral-context citations against 11% negative; Harry and Meghan draw 37% positive and 34% negative with only 29% neutral. The engines have absorbed the polarization.
Who gets named: King Charles named in 83% of prompts (6 first-named). Prince Harry beats both his wife and sister-in-law on raw citation count (72%) — the engine treats him as central to any royal conversation, five years after he stepped back.
“Reputation used to be sentiment — a number you paid a research firm to produce,” said Ronn Torossian, founder and chairman of 5W AI Communications and the study’s principal investigator. “Citation Share is a number the engines produce. It measures what AI says when buyers ask. The difference is that the engines are now the audience. AI Communications is a mix of journalism, psychology, and engineering — and the royal family is just the test case.”
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source sg.finance.yahoo.com ’
