After 32 years of teaching readers to DIY, The Complete Idiot’s Guide is primed for a multimedia franchise.
Amasia Entertainment has secured franchise rights to the reference books from from Penguin Random House and DK’s Alpha Books, including scripted and unscripted film, television, streaming, podcast and ancillary rights.
Referring to The Complete Idiot’s Guide as a legacy brand that has long been synonymous with education, DIYing and making previously daunting subjects accessible,” Amasia co-founder Michael Helfant added, “We’re excited to be developing this incredible brand across traditional, streaming and social media platforms, and look forward to working with our friends at Alpha Books/Penguin Random House.”
“For us, the options for developing the Complete Idiot’s Guide brand are endless,” said co-founder Bradley Gallo. “There’s an opportunity here for writers, directors, creators and artists to put their spin on a household name, and we’re thrilled to foster that collaboration.”
Storybook Entertainment’s Willie Kutner, who is attached to produce the property alongside Amasia, said, “For decades now, the Complete Idiot’s Guide books have been the go-to source for help and understanding. We can’t wait to introduce audiences to this classic IP in new and different formats.”
With as many as hundreds of titles in the series since it debuted in 1993, encompassing PC use, foreign languages, feng shui, scrapbooking and the Bible, The Complete Idiot’s Guide has sold more than 95 million copies worldwide, having been translated into 75 languages.
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