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In 2025, Amazon crashed the crowded Monday of TV’s annual “Upfront Week” — and it appears to have enjoyed the sensation.

The media-and-commerce giant will hold forth again on the Monday evening of the same week-long series of showcases in 2026, executives announced Monday. Amazon will hold its upfront presentation on Monday, May 11, at 6:30 p.m. at New York City’s Beacon Theatre, a move that will, once again, put it in close proximity to events usually held that day by NBCUniversal and Fox Corp.

Fox has long held its upfront showcase in late afternoon on the Monday of the week,…

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