$11.5* Billion Texas Firm Introduces Specialized Wealth Management Platform for Athletes, Entertainers and Creators With Golf Event Benefiting Congaree Foundation
HOUSTON, July 21, 2026–(BUSINESS WIRE)–Houston-based Americana Partners, an independent wealth management firm with over $11.5* billion in total client assets, today announced a new division focused on the sports and entertainment industries, tapping Associate Vice President Ben Davidson to lead the wealth management venture.
The new division will serve athletes, entertainers, creators, agents, and coaches through a team of former athletes, entertainment executives, and financial professionals with decades of industry experience. Americana is strategically positioned in the nation’s premier sports and entertainment markets through its offices in Beverly Hills and Nashville, complementing its Houston headquarters. The firm will provide specialized guidance in income diversification, brand protection, intellectual property strategies, tax planning across multiple revenue streams, and investment management for rapidly growing wealth.
“The financial lives of athletes, entertainers, and creators are often more complex than people realize,” said Ben Davidson, Associate Vice President at Americana Partners. “Our goal is to support clients as they navigate important financial decisions during periods of opportunity, build a long-term financial foundation beyond their careers in the spotlight, and surround them with a trusted network of advisors, relationships, and resources.”
To launch the new division, Americana Partners hosted its inaugural Americana Cup at Congaree Golf Course in South Carolina on May 28-31, 2026. The tournament brought together Hall of Fame athletes, entertainment executives, creators, and financial leaders for a premier golf event focused on relationship-building, business development, and philanthropy. Congaree Golf Club is the world’s first philanthropic course, with the Congaree Foundation creating opportunities and fostering education for local and global youth through the game of golf.
“Our inaugural Americana Cup marks an exciting milestone as we expand our commitment to serving clients across the sports and entertainment industries,” said Jason Fertitta, Chief Executive Officer of Americana Partners. “This event reflects our approach to building meaningful relationships and understanding the unique needs of the individuals we serve. By bringing together leaders across sports, entertainment, and finance, we’re creating opportunities to connect, collaborate, and deliver greater value to our clients.”
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Through its new division, Americana Partners helps athletes manage earnings throughout relatively short career windows, navigate complex contracts, and develop long-term wealth strategies that extend well beyond their playing days. Services include investment strategies that work with unique earning timelines, confidential wealth management, career transition and retirement planning, and access to investment opportunities made available through the firm’s platform, where appropriate. Entertainment professionals can expect advice on cash flow management for unpredictable income, royalty and intellectual property optimization, industry-specific tax planning, and wealth building strategies designed to support long-term financial objectives.
For content creators and digital entrepreneurs building a media business, Americana understands the importance of diversifying income sources beyond one platform, protecting and growing the value of what each client has built, creating multiple revenue streams, and helping creators develop long-term financial plans beyond periods of rapid business growth. The firm assists with income diversification, brand protection and intellectual property strategies, tax planning for multiple revenue sources, and investment guidance.
About Americana Partners
Founded in 2019 and headquartered in Houston, Americana Partners is an independent wealth advisory firm working with a select network of families and individuals to help them simplify the management of their wealth. The firm offers wealth advisory and family office services, including alternative and traditional investment solutions. Americana serves high-net-worth and ultra-high-net-worth clients across the United States, with a division serving ultra-high-net-worth Latin American clients. The company celebrated its seventh-year anniversary in April 2026, having grown rapidly since its launch in 2019 to now manage over $11.5 billion in assets. Free from most of the constraints of corporate ownership, Americana is empowered to leverage support from Dynasty Financial Partners and other industry experts.
RIA is an SEC-registered investment adviser. Registration does not imply a certain level of skill or training. This release is provided for informational purposes only and does not constitute investment advice or a recommendation. Past performance is not indicative of future results.
*Total Client Assets include both Regulatory Assets Under Management (RAUM), as reported in our Form ADV, and Assets Under Advisement (AUA), which are not included in RAUM.
