Is there a better inkblot test for America right now than reaction to Bad Bunny being the halftime act for Super Bowl LX?
Soon after his name was announced, social media exploded into meritocracy debates as if the National Football League’s decisions are culturally motivated and not commercially. Taylor Swift is the most streamed artist in Spotify history. Bad Bunny is No. 2. For a domestic sports league trying to grow its popularity globally, the rationale seems clear.
And yet because he is a Puerto Rican who sings in Spanish, conservative talking heads must project outrage and offer listeners nonsensical objections.
“It’s so shameful they’ve decided to pick somebody who seems to hate America so much to represent them at the halftime show,” Corey Lewandowski, a longtime confidant of President Trump who currently advises the Department of Homeland Security, told conservative podcast host Benny Johnson. “We should be trying to be inclusive, not exclusive. There are plenty of great bands and entertainment people who could be playing at that show that would be bringing people together and not separating them.”
Suggesting Bad Bunny hates America is an interesting take given Puerto Ricans have been U.S. citizens since 1917. The three-time Grammy winner also has four No. 1 albums on the very American Billboard pop charts and has already performed during halftime at the Super Bowl back in 2020 with Jennifer Lopez and Shakira. The Federal Communications Commission received more than 1,300 complaints about the show that year with the vast majority being from parents complaining about the stripper pole and twerking of the women, not Bad Bunny’s alleged hate of America.
I don’t know if Lewandowski and Johnson knew any of that before they started talking, but I get the feeling it wouldn’t have mattered anyway. Once Lewandowski suggested ICE was going to be at the Super Bowl — an event that had an average resale ticket price of $8,600 in 2024 — it was clear their conversation wasn’t about solving the immigration problem.
It was clear they didn’t know much about the history of halftime acts either.
In 2006, a Super Bowl held in the heart of Detroit — the birthplace of Motown — rolled out the Rolling Stones, who are from London. In 2010, a Super Bowl in Miami — home of salsa and Afro-Cuban jazz — gave us the Who … who are also from England. In 2002, months after the 9/11 terrorist attacks, U2 — a band from Dublin, Ireland — did the show. There is a decades-long precedent for non-Americans to headline the Super Bowl. Though, again, quick geography lesson: Puerto Rico is part of the United States and Puerto Ricans are U.S. citizens.
Detractors like Lewandowski and Johnson want to make English being Bad Bunny’s second language an indictment of his patriotism, as if growing up speaking English is a criterion for citizenship. It isn’t and never has been. Perhaps instead of using their platform to stir fear at a time when calm is needed, the two could see next February’s show as an opportunity to grow. Because honestly, it is so counterproductive to allow influential voices to gaslight the country into forgetting the milestones it’s already crossed. “La Bamba” by Los Lobos was sung in Spanish and hit No. 1 nearly 40 years ago. The only English in the K-pop hit “Gangnam Style” is “hey, sexy lady,” and that song made PSY an international sensation.
Instead of making people fear Spanish at the Super Bowl, maybe encourage them to spend this NFL season learning something beyond “gracias.“ Because in this world, there are people who choose to speak in English and there are people who have no other choice. Only one of those scenarios feels like freedom to me.
That was the topic of discussion in the summer of 2008 after then-Sen. Barack Obama said this at a campaign stop in Georgia: “Understand this, instead of worrying about whether immigrants can learn English — they’ll learn English — you need to make sure your child can speak Spanish. You should be thinking about how can your child become bilingual.”
At the time many conservatives — such as Tucker Carlson and Lou Dobbs — used those comments not as a prompt to debate the merits of Obama’s remarks regarding U.S. education but as a weapon to attack him. They accused him of being divisive — when years ago Nelson Mandela said when you talk to someone “in his own language, that goes to his heart.” In fact, Dobbs said “instead of diversity, he’s talking about factionalism.” Nonsense that sounds a lot like the echoes we hear from Lewandowski and Johnson today.
It’s not just a question of if our children should be bilingual; it’s also about being curious about the world we live in. This NFL season has already featured games in Ireland and Brazil. Mexico City is an annual event. The league is in it for the bag. And eventually there will be a team based overseas where Spanish is heard, visiting teams carry passports and Bad Bunny is no stranger.
YouTube: @LZGrandersonShow
This story originally appeared in Los Angeles Times.
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