The ticketing platform, which is used on Broadway and in the West End, adds to Mari’s portfolio, which now includes the Miami Open presented by Itaú and Mutua Madrid Open, Frieze, and Barrett-Jackson, and now the connection to the theater world. Emanuel describes the acquisition as a “technology engine” for his portfolio.
Brian Fenty, Co-Founder and CEO of TodayTix Group, will remain CEO of the company and will also join Mari’s executive leadership team. Co-Founder Merritt Baer will continue as artistic director and producer at Secret Cinema, another movie event owned by TodayTix. Mari acquired the company from private equity firm Great Hill Partners.
“This is the next step in building Mari as a global leader in live experiences,” Emanuel said. “With TodayTix, we’re adding a technology engine and a direct line to…
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