The Sunday telecast of the 83rd Golden Globe Awards on CBS suffered a ratings setback with an audience decline of 7% compared with last year’s show.
Nielsen data showed the live event, hosted by comic Nikki Glaser at the Beverly Hilton, averaged 8.66 million viewers. The big winners of the night included “One Battle After Another” and “Hamnet” on the feature film side. Medical drama “The Pitt” and comedy series “Hacks,” both from HBO Max, were the big TV winners.
The data, which include livestreaming, mark the second straight audience decline for the Golden Globe Awards, which scored 9.2 million viewers in 2025. That edition dropped slightly from its bounce-back year of 2024, when the program delivered 9.4 million viewers — a 50% lift over its final year on NBC.
Like all awards shows, the Golden Globes no longer deliver the kind of ratings that once made it one of the most-watched programs of the year. The show has suffered from the changing habits of viewers, many of whom have turned to social media for trophy-show clips.
The Golden Globe Awards also had to come back from a scandal over the lack of diversity in the membership of the Hollywood Foreign Press Assn., which operated the event for decades. A Los Angeles Times investigation brought attention and raised concerns about its ethics and financial practices in 2021.
The 83rd Golden Globe Awards may have been hurt by some production elements that did not go over well based on the harsh response from viewers posting on social media.
Read more: What the Oscars moving to YouTube means for broadcast TV
Marc Malkin, senior culture and events editor for Variety, was paired with “Entertainment Tonight” co-host Kevin Frazier to provide running chatter off-camera during the long and winding trip to the stage for winners seated in the crowded hotel ballroom. They were not well received.
“Do you think Golden Globes commentators Marc Malkin and Kevin Frazier are going to go home tonight utterly haunted for the rest of their days over the mind-numbing inanities they uttered all night?” wrote film critic Dustin Putman.
A post from another viewer compared Malkin’s commentary to “your mom talking about who she just ran into at the supermarket.”
Viewers were also put off by on-screen graphics featuring data from the prediction market app Polymarket showing the win probability of the nominees ahead of their categories. “Just push me in front of a bus at this point,” sports podcaster Bobby Wagner wrote on X.
The Golden Globe Awards presented the data as part of a partnership deal with Polymarket, which gives users the opportunity to bet on the outcomes of events in sports, culture, politics and other areas. The deal included an advertising buy on the broadcast.
This story originally appeared in Los Angeles Times.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.yahoo.com ’
