Bad Bunny will make a subtle dig at MAGA supporters in tonight’s Super Bowl halftime show, according to industry experts.
Speaking exclusively to The Express US, Georgia shared, “As history repeats itself from last year, I think there might be some shady, if you know, you know kind of hits as Kendrick Lamar did for Drake.”
Kendrick Lamar went viral last year as he sang his Drake diss track at the Super Bowl halftime show.
Georgia also suggested Bad Bunny might subtly shade the Trump administration with his outfits as she pointed out, “There’s been some tease of what he’s going to wear.”
She continued, “I don’t think it’ll be a direct address. If I were to make my own personal assumption, I think it’s going to be an if you know, you know.”
Keith also spoke to us about the criticism Bad Bunny has received from MAGA fans. “It’s really interesting because I think in this type of cultural context, really the backlash is less about Bad Bunny as an artist and more about what he’s representing culturally,” he shared.
The expert added, “On the right, for them, he’s representing that idea of cultural replacement, right. And that’s how they’re seeing this.”
Keith suggested those who have criticized Bad Bunny will “take advantage” of his Super Bowl headline slot to try and amplify the hate against him.
“What they’ll do is, you know, create a large amount of content that then makes it look like there’s a large amount of backlash, which then fans follow,” he predicted.
However, Keith said it’s a mistake to think that a large volume of criticism translates directly into a large volume of critics.
He explained, “When you look online, it looks like there are a lot of people talking about this. But when you look at who’s posting and how much, it’s actually a lot less than people think. You know we tracked over the last two weeks, 170,000 posts around this topic, but only 19,000 of those were original content.”
Keith continued, “That’s why it can look like there’s a lot of backlash when in fact it’s just being amplified a lot.”
In terms of how Bad Bunny should respond, Keith suggested he needs to take control of the narrative and post his own content to address it.
“Don’t ever engage with the original content. Don’t comment or repost,” he warned. “Start your own new thread if you want to address it, or try to create a parallel narrative that people can engage with.”
Georgia Paul and Keith Presley are industry experts who spoke to The Express US on behalf of GUDEA, a platform that tracks rising online narratives.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.the-express.com ’
