Bad Bunny will headline the Apple Music Super Bowl Halftime Show next year in Santa Clara.
The announcement came during halftime of NBC‘s Sunday Night Football broadcast.
“What I’m feeling goes beyond myself,” the singer, who appeared on Hot Ones earlier this year, said in a statement. “It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
Bad Bunny is scheduled to join a roster of international superstars who have headlined the performance in recent years, including Rihanna, Dr. Dre, Snoop Dogg, Mary J. Blige, Eminem, Kendrick Lamar, Shakira, and Jennifer Lopez.
The performance is produced in partnership with Roc Nation, which faced allegations of a smear campaign last year, and Apple Music, which signed a multiyear sponsorship agreement with the league in 2022.
As of September, Bad Bunny’s net worth is $50 million, according to Celebrity Net Worth.
The Puerto Rican artist’s selection follows widespread speculation over who would replace Kendrick Lamar, who delivered the 2025 performance in Las Vegas.
Fans took to X to react to the news.
“wait i’m seated he puts on a great show!! finally a male performer i can get behind,” one user posted.
Another penned, “That halftime show just went from iconic to historic.”
“Bad Bunny performing at the Super Bowl Halftime Show this year has to be one of the worst picks possible,” a third wrote.
A fouth wrote, “The NFL finally realized who’s really running the global charts. Bad Bunny at the Super Bowl is about to be the most streamed halftime show of all time.”
Lamar’s performance was met with both praise and criticism, resulting in 125 complaints to the Federal Communications Commission.
Bad Bunny’s agreement follows a period where he deliberately avoided U.S. dates on his latest world tour, citing immigration policies under President Donald Trump as the reason.
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The Super Bowl is set for February 8, 2026, at Levi’s Stadium in Santa Clara, California. Last year’s halftime show starred Rihanna, whose pregnancy announcement during her performance not only made headlines but also attracted over 121 million viewers, according to Nielsen figures.
The halftime show has evolved into one of the sport’s most significant cultural events.
Previous headline performances have led to career-defining moments, from Beyoncé’s politically charged set in 2016 to Shakira and Lopez’s bilingual showcase in 2020.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.the-express.com ’
