Media and entertainment powerhouse, Banijay Entertainment, today announces The Bicycle Race, a new adventure reality format, created by EndemolShine Nederland (part of Banijay Benelux) and Talpa Studios for SBS6. Spanning eight episodes in the Netherlands, the original series will be showcased this week as part of Banijay Entertainment’s line-up for The London TV Screenings.
Inspired by booming global bike-packing trend and the Netherlands’ enduring love affair with two-wheeled travel, The Bicycle Race follows six celebrities as they team up with a partner, friend, or family member to compete in an epic adventure —completed entirely by bike. But speed alone won’t be enough to win. Set against the striking chaos and beauty of India, the six teams must make smart tactical decisions to navigate unfamiliar terrain, trying to earn money in high-stakes challenges, and rely on the generosity and insight of local communities. This back-to-basics journey is the adventure of a lifetime — and the biggest culture shock they will ever face. Each stage lasts three days with one couple leaving the show at the end of it. After an unforgettable 12-day journey, only one couple will be crowned the winners of The Bicycle Race.
James Townley, Chief Content Officer, Development says: “This uplifting, visually striking and character‑driven adventure reality format combines jeopardy, scale, emotion, culture and strategy in a distinctive way. Showcasing it this week at our exclusive event for The London TV Screenings will put its international potential at the forefront, and we expect this vibrant format will resonate across multiple markets.”
Rob van der Vleugel, Managing Director, EndemolShine Nederland says: “We are incredibly proud of our biking culture here in the Netherlands, but cycling across India takes the tradition to an all-new level. It pushes the teams out of their comfort zones and into the heart of local communities. It’s a feel-good and authentic reality adventure competition with a unique outstanding visual element, the bicycle. It not only shapes the visual identity, but is an incredible storytelling driver, placing the pairs in situations not seen in other reality competition shows. The Bicycle Race now gears up for its international debut with potential global partners this week.”
The Bicycle Race builds on EndemolShine Nederland’s ongoing relationship with SBS6, following the digital-first format Let’s Play Ball, also co-produced with Talpa Studios, and Signal.Stream. The format is now being developed internationally in both the US and UK.
The Bicycle Race is a format created by EndemolShine Nederland Producties BV and Talpa Studios, and produced by EndemolShine Nederland Producties BV.
It will be highlighted at The London TV Screenings 2026, alongside Banijay Entertainment’s all-new slate of original and entertaining formats, including Football Island, 100 Knives, How Old is Your Brain?, Staying Alive, The Dinner, Who’s Guilty? and DecoMasters.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.banijay.com ’
