Penn Entertainment and the Bears announced a multiyear partnership that designates Penn’s Chicagoland retailer properties, Hollywood Casino Aurora and new Hollywood Casino Joliet as official casino partners, and ESPN Bet Sportsbook as an official sports betting partner of the Bears. Penn will receive several entitlements for both brands, including IP rights, in-stadium signage, an in-game Hollywood Casino feature, digital media and marketing integrations and opportunities to provide customers with team-related experiences. Hollywood Casino Joliet held its grand opening on Aug. 11, while Hollywood Casino Aurora is expected to open in the first half of 2026 (PENN Entertainment).
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