Elizabeth Hurley and Billy Ray Cyrus plan to turn headlines into business, a source claims. The actress and the singer are “planning to capitalize on the attention”. They are eyeing a “string of sexy new business deals” sparked by their romance. Early ideas include bedroom sheet sets, sexy pajamas, and lingerie, insiders say.
Hurley and Cyrus met while filming “Christmas in Paradise” in 2022 and went public after an Easter photo. Their cross-Atlantic routine keeps interest high as they sketch product plans together.
Elizabeth Hurley and Billy Ray Cyrus using their romance to come up with business ideas, says source
As per Radaronline, “It makes sense to capitalize on the attention their romance is getting,” one insider says. The plan starts with bedroom goods that they can model together. Sheets, his-and-hers robes, and matching sleep sets, sources mention. Their meetings take place at Cyrus’ Tennessee pad and at Hurley’s home in the English countryside. The moment follows the singer’s brief marriage to Firerose and the actress’s steady swimwear success.
Elizabeth Hurley and Billy Ray Cyrus‘ branding is the hook. The aim is quick retail wins, then a broader home line.
Another source says, “Billy Ray loves to live the good life, and so does Liz, but he doesn’t have the cash flow to keep them in the style they both desire for any extended time, so he needs to make some serious dough.” The “Achy Breaky Heart” hitmaker has tried side ventures before, including a marijuana brand in 2020.
However, the thinking now is to pair Cyrus’s name recognition with Hurley’s design track record. The 64-year-old is training hard, insiders add, to keep pace for joint campaigns. Billy Ray Cyrus and Elizabeth Hurley’s positioning would lean romantic and luxe.
A third source says, “She’s already got a successful bathing suit line, and is very keen to work with Billy.” There is talk of expanding to men’s pieces and couple sets. The product roadmap mirrors their storyline. Both see the collaboration as a way to convert attention into sales without slowing their day jobs.
Originally reported by Santanu Das on Reality Tea.
The post Billy Ray Cyrus & Elizabeth Hurley Using Love to Earn More — Source appeared first on Mandatory.
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