Blink49’s branded entertainment division, Brand Studio, recently launched a vertical video division — and it has just announced its first project in the space. “Murder at the Mansion,” described as an “original vertical micro-drama designed for mobile-first audiences,” is set for this fall.
Blink49 head of vertical content Tieren Hawkins is writing the micro drama. On board is Uber Eats, which will be a part of the original murder mystery series via integration into the “Murder at the Mansion” narrative.
Blink 49 Brand Studio president Adam Puchalsky plans to share more details as he attends the Cannes Lions festival next week.
“This is exactly the type of project Brand Studio was created to develop,” Puchalsky said in a statement. “‘Murder at the Mansion’ demonstrates how brands can play a meaningful role within original stories while creating engaging entertainment for audiences. In partnership with Uber Eats, this project explores how brands can become part of the narrative in authentic and creative ways. It will deliver entertainment and business results at the same time. As we head into Cannes Lions, where global brand storytelling is front and center, this project reflects where content, brands and audience behavior are headed.”
Blink49 collaborated with Omnicom on creating the vertical video partnership with Uber Eats.
Indie studio Blink49 is based in Toronto, and has offices in L.A., Vancouver and New York. The company is backed by Fifth Season and Bell Media, and has investments in Front Street Pictures and digital comedy studio Stapleview, and also has acquired Pier21 Films and Lighthearted Entertainment.
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