Boot Barn is getting ready for spring’s festival season with its debut sponsorship of Stagecoach.
The company will serve as the country music festival’s official boot retailer this year as well as the presenting sponsor of the all-new Mustang Stage. Boot Barn noted it will be featured on the Mustang Stage header and across the official Stagecoach mobile app, website, festival lineup materials, and on-site signage.
The festival takes place Friday, April 24 through Sunday, April 26, at the Empire Polo Fields in Indio, Calif.
As part of the partnership, Boot Barn will host an activation on the Stagecoach grounds delivering an interactive experience for festival attendees with custom giveaways. The company will also host an in-store loyalty event and activation at its Indio location on Thursday, April 23 to kick off the festival weekend. This event includes giveaways and gifts with purchase for all customers, along with a separate VIP section and gifting suite for Boot Barn ambassadors.
Stephen Loscko, vice president of marketing and media at Boot Barn, said in a statement that given the rich history of country music in the West, the company is “excited” about this partnership with Stagecoach.
“At its heart, country music is honest, untamed, and proudly celebrates a country and western lifestyle, which speaks to our customers,” Loscko noted. “Stagecoach brings music-lovers together for an unforgettable weekend of connection, good times, and appreciation for all things country, and we look forward to joining them in showcasing the amazing artists and fans who keep country music thriving.”
This isn’t the first time Boot Barn has activated in the country music scene. This includes sponsoring tours of the industry’s most prominent artists to elevating emerging talent through marketing campaigns, social media initiatives, and the Boot Barn Live: Sessions YouTube series. Boot Barn also supports more than 600 rodeos and local community events each year all across the nation.
The news comes as Boot Barn raised guidance for the year after beating expectations in the third quarter as the Western craze shows no sign of slowing down.
Earlier this month, the Irvine, Calif-based footwear company saw net sales increase 16 percent in the third quarter of fiscal 2026 to $705.6 million from $608.2 million in the prior-year period.
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