It’s not that the nation’s movie theaters are floundering, but they could use a jolt after a recent winter storm contributed to the lowest collective weekend of the (nascent) year. Disney and 20th Century’s “Send Help” might be a late-January box office buoy, with the R-rated film aiming for No. 1 with $14 million to $17 million from 3,475 cinemas. With great word-of-mouth and enthusiasm for original horror, industry watchers believe “Send Help” could exceed expectations and then stick around beyond its debut. At the international box office, the movie is projected to bring in $10 million to $12 million.
“Send Help” cost $40 million to produce. Raimi, best known for the Tobey Maguire-led “Spider-Man,” returned to his horror roots with “Send Help,” having created the “Evil Dead” franchise and helming “Darkman” and “Drag Me to Hell.
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