Director Maggie Gyllenhaal’s “The Bride,” a feminist reimagining of “The Bride of Frankenstein,” has collapsed in its box office debut with $7.3 million from 3,304 North American theaters. Since the Warner Bros. film cost $90 million to produce — a staggering price tag for the horror genre — and audience scores are downright scary, it’s shaping up to be the year’s first big bomb.
Ticket sales were drastically behind the studio’s projections of $16 million to $18 million, as well as rivals and independent tracking services, who offered a more conservative estimate of $10 million to $15 million. Reviews weren’t great (59% on Rotten Tomatoes) but the death knell for “The Bride” looks to be the “C+” grade on CinemaScore exit polls. It doesn’t bode well for the word-of-mouth that’s needed for a long life in theaters. Making matters worse, “The Bride” is struggling to show a…
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