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Award-winning talent meets award-winning appliances in De-Longhi’s cinematic new campaign with Brad Pitt at the forefront.
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At the campaign’s center is a short film directed by Academy Award-winner Taika Waititi, with Italian actor Riccardo Scamarcio serving as its comedic narrator. The minute-long video sees the F1 star’s morning routine, relaxed and effortless thanks to De’Longhi’s one-touch, fully automatic espresso machines, namely, the Rivelia and the Eletta Explore.
After its Venice Film Festival premiere, the global ad campaign titled “The Perfetto Instruction for Use,” was released across De-Longhi’s social platforms on Sept. 8. “Taika brought the humor, De’Longhi brought the ritual. Together, that was perfetto,” said Pitt, who had his debut campaign with the brand in 2021.
Cut to 2025, the New Zealand-set video and accompanying imagery focus on two of De’Longhi’s fully automatic, one-touch espresso machines. First up, the newly launched, exceptionally compact Rivelia Espresso Machine is equipped with Bean Switch technology, allowing users to explore different coffee varieties in seconds. Its 18+ preset recipes include lattes, cappuccinos, coffee, flat whites, iced coffee, espresso and so on. The machine retails for $1,499.95 and comes in four finishes: black, gray, beige and white. The latter two colors are online exclusives.
De’Longhi Rivelia Espresso Machine
De’Longhi Rivelia Espresso Machine
For even more beverage possibilities, the best-selling Eletta Explore Espresso Machine, offers over 50 one-touch recipes. It even made an appearance on Oprah Winfrey’s Favorite Things 2024 List: “I know, this one’s a splurge,” she wrote, “but it grinds coffee beans, makes lattes, cappuccinos, espressos, cold brews, and more than 50 other recipes. And for certain caffeine-aholics, the math might mean it pays for itself within a year.”
The Eletta Explore is also the only fully automatic espresso machine with both hot and cold foam technology. It retails for $1,999.95 and comes in one colorway: silver.
De’Longhi Eletta Explore Espresso Machine
De’Longhi Eletta Explore Espresso Machine
Related: SharkNinja Unveils F1 Movie-Inspired Versions of Its Best-Selling Cleaning, Hair and Kitchen Tech
See De-Longhi’s full lineup of Brad Pitt-endorsed automatic espresso machines, manual espresso machines, drip coffee makers and more at delonghi.com, and catch the campaign video now on YouTube and Instagram.
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