While Ronaldinho provides the star power and vision, he is backed by a team of industry veterans to ensure the venture’s success. Tu Musica was co-founded by Roni Maltz Bin, CEO of Sua Musica Group; Allan Jesus, CEO of ASJ; and Roberto de Assis, Ronaldinho’s brother and long-time manager who has handled his affairs throughout his illustrious football career.
The partnership brings together significant expertise in distribution, marketing, and talent management. According to an official press release, the legendary Brazilian is taking “another step in his journey beyond [soccer], expanding his presence in the entertainment industry,” by leveraging Sua Musica Group’s infrastructure and the branding power provided by ASJ.
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