Drake (left); celebrity hairstylist Matthew Collins.
Credit: Karwai Tang/WireImage; Matthew Collins/Instagram
NEED TO KNOW
Hairstylist Matthew Collins stopped by the giant ice sculpture set up in Toronto for Drake’s new album reveal, jokingly helping melt it with a Dyson hair dryer
“Needed to do my part,” Collins joked on Instagram
The hairstylist also unveiled a new travel-sized Dyson Supersonic hair dryer
Drake‘s album announcement is causing quite a stir.
On Tuesday, April 21, the rapper, 39, set up a massive structure made of ice blocks in downtown Toronto, teasing on Instagram that the release date was hidden inside.
Fans quickly flocked to the sculpture, finding creative ways to melt the ice faster.
Celebrity hairstylist Matthew Collins also stopped by with a handy tool: Dyson’s new travel-sized Supersonic hair dryer.
“While in Toronto I needed to do my part to help melt the @champagnepapi ice block that will reveal his album drop,” Collins captioned an Instagram video of himself holding the dryer up to the ice. “With the help of the brand new @dysonbeauty TRAVEL supersonic 🙌 thanks to @mr1loveto for the early access.”
Instagram users seemed to be as excited about the Dyson launch as they were Drake’s album announcement (which was revealed to be titled Iceman, dropping on May 13).
“Wait that travel size is so cuteeeee,” one shared.
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“SHUT UP A TRAVEL DYSON,” another user wrote.
A third said, “This is iconic 😂.”
In an Instagram Reel, Canada’s Etalk shared a deeper look into Drake’s Toronto stunt.
“In less than 24 hours, we’ve seen a lot of progress,” anchor Tyrone Edwards said in the clip. “We’ve seen an 18-year-old win a car. We’ve seen a kid cut his hair right here just to mark the moment. And this is all to find out Drake’s release date.”
He added, “We’ve seen ice picks, we’ve seen it all. We’re seeing art meet hip-hop. What we’re also seeing is community.”
Toronto Fire Services eventually stepped in “to mitigate the risk to public safety,” per a statement shared with Toronto’s CityNews. Chief Jim Jessop said that his crew responded to “public fire safety concerns related to unsafe conditions” involving the sculpture at a private parking lot at Bond Street and Dundas Street East.
“Large numbers of individuals have gathered to attempt to melt the ice using flammable liquids and open flames in an uncontrolled environment, which results in an immediate threat to life,” Jessop wrote.
He continued, “As Toronto’s Fire Chief, my top priority is keeping Torontonians safe. As a result, we are initiating measures under the Fire Protection and Prevention Act to mitigate the risk to public safety.”
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