The outpost comes amid Salomon’s North America expansion, which includes a total of four brick-and-mortar shops with another shop expected to open by year’s end. Ahead of the Oct. 21 launch, Salomon hosted a public pop-up at Skylight Row Dtla last week as a way to shine a light on the Xt-6 silhouette, a signature Sportstyle design embodying the brand’s alpine heritage to lifestyle influence. Designed as a gallery of sorts, the “multi-sensory” installation was meant to showcase how the Xt-6 has been reimagined by global audiences. As for the West Hollywood shop, the retail space is a hub for for Salomon’s Sportstyle category.
“Opening our first California store in West Hollywood marks a significant moment for Salomon — not only…
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